The lactose free market is set for significant growth, driven by increasing awareness of lactose intolerance and health-conscious consumer trends. Product innovation and technological advancements are expanding the variety and quality of lactose free options, such as milk, yoghurt, flavoured drinks, desserts, and ice cream.
Digestive wellness and the rising interest in natural, and sustainable dietary choices have long been trends. These factors drive the demand for lactose free options. One-third of global consumers are struggling with digestive issues, which creates demand for lactose free options. Many common dairy products have been off-limits for the fear of digestive issues or off-putting due to bad taste or texture.
Now is the time for innovation: seize the growth in the lactose free market
With the lactose free market experiencing rapid growth and consumer demand at an all-time high, now is the perfect moment for companies to introduce innovative products. Leveraging current health trends, businesses can capture a significant share of this expanding market. By offering new and improved lactose free options with additional benefits, companies can meet the evolving needs of health-conscious consumers and drive future growth.
Nutritional powerhouse with more protein, added vitamins, and less sugar
Formulating lactose free products with added nutritional benefits, makes them an attractive choice for consumers. Consumers are looking for products that not only alleviate troublesome symptoms but also combine multiple benefits. These products often include added vitamins, and probiotics, as well as higher protein content and reduced sugar levels, enhancing their overall health value. By offering these enriched options, manufacturers can cater to the growing demand for nutritious and lactose free alternatives, providing a comprehensive bundle of benefits for consumers.
Valio Fast Track™ solution for lactose free milk and yoghurt: a simple path to premium products
While regular milk sales are stable in many markets, lactose free milk sales are increasing. There is an untapped market for lactose free milk that offer all the goodness of milk nutrients without lactose.
Valio’s lactose free milk technology eliminates the need to invest heavily in advanced equipment. With our expertise, we can help customers streamline their product development, optimize manufacturing processes, and develop an effective go-to-market strategy.
With over 40 years of expertise in lactose free innovation, Valio’s Fast Track™ solutions have already proven effective in the lactose free milk sector, where dairies have entered the market quickly with excellent sales results. This trusted legacy now extends to yoghurt manufacturers looking to create premium, healthy products.
With Valio Fast Track™ solution for yoghurt, manufacturers can easily formulate a drinkable yoghurt with 30% less sugar or a thick Greek-style yoghurt, all lactose free. This powder solution offers customers an excellent tasting yoghurt with wellbeing benefits. Especially when milk is scarce and there is a need to extend the yoghurt portfolio with premium options, but no lactose free technology is available. Fast Track™ for yoghurt isn’t just another powdered ingredient—it’s specifically designed for yoghurt production, offering superior results compared to generic milk powders.
Finnish food company Valio focuses on dairy ingredients and solutions for health-conscious consumers
With an arsenal of 300 patents, Valio knows how to help dairy manufacturers create value-adding products, increasing the competitiveness while also responding to food trends. Valio’s market-proven technologies can also assist in entering the lactose free market. Valio can help you meet the profitability, business, and sustainability objectives of the modern food industry.
Discover how Valio Fast Track™ solutions can enhance your production. Visit our stand for tailored advice and support and take the first step towards new business.
MEET VALIO AT:
Gulfood Manufacturing 2024, Dubai, November 5–7, Hall 7, stand D7-4 partnering with FSL
Food Ingredients Europe 2024, Messe Frankfurt, November 19-21, Stand 3.0 G43
For more information, visit www.valio.com
